There are a lot of brands that help us run faster and jump higher.

But most of us just want to play, better.

WIN WIN Athletics is a new kind of sports company, built for everyday athletes and we solve everyday sports problems.

We make playing sports simple. Our innovative and iconic gear makes it easier to setup, team up, celebrate and keep score.

Sporting goods, that look good and help anyone play better, well that’s what we call a WIN WIN.

What makes a WIN WIN?

  • Iconic design that fits into your life on and off the field.

  • Products that are simple and easy to use, with comfortable and considerate materials.

  • The ability to focus more on the game and less on the stuff that surrounds it.

Founded by a Pro Athlete

Professional Designer
WIN WIN Athletics’ founder, Geoff Baldwin, is a creative leader with over 15 years experience building products and brands for companies like Nike, Under Armour, Ford, Colgate and Comcast, designing everything from pickup trucks to basketball shoes.

In 2019, he founded his creative practice: People, Places & Things where he continues to collaborate with corporate teams and startups.

Amateur Athlete
Geoff is a 40-something who still plays baseball with 20-something college players during the summer, holding his own, having fun and staying young. Most, recently he helped the Bridgeport Marshals bring home the Nutmeg State Baseball League’s championship trophy.

It was while he was coaching his sons’ flag football team that his worlds as a designer and an athlete intersected. Seeing the shabby gear the boys were playing with he just knew there had to be a better way.

And so WIN WIN Athletics was born.